Life at dfi

Siddharth Bathla

Principal

Siddharth Bathla is an alumnus of IIT Kanpur, an architect and an industrial designer from education and is the Managing Director and Founder partner to Design Factory India. He is a multi-specialist designer with a focus on interactive public space, brand and digital. With over a decade of experience, he is a dedicated advocate of strategic thinking and the thoughtful use of technology. A firm believer in design as a non-silo process, problem-solving, and engaging with the end-user.

As a design practitioner he has been involved in a lot of multidisciplinary design projects ranging from designing the Museum of socialism, Agra City museum, Info Centre and Smritivan Earthquake Museum. As the founder member to The Design Village (TDV), a design institute, he has been taking vivid interest in imparting design education in across various domains.

Uttar Pradesh Technical University,
Bachelor's of Architecture (B.Arch.) | 2003 - 2008

Indian Institute of Technology, Kanpur
Masters in Design | 2009-2011

Aalto University Design Factory, Helsinki
Product Development Programme | 2010-2011

Creative Director and Founder Partner,
Design Factory India | 2012

Founding Member,
The Design Village | 2011

Visiting Faculty at IIT, Kanpur
Visiting Faculty at School of Planning and Architecture, Delhi

Prashasti Chandra

Design Director &
Associate Partner

Prashasti Chandra is an exhibit and experience designer with background leading multi-disciplinary creative teams for cultural and commercial clients. She joined DFI in 2012, where she manages major museum projects for the firm's cultural clients. Her projects focus on the intersection between physical and digital design experiences.

Ritika Meena

Principal Associate
Exhibition Design

Ritika Meena is active in various forms of communication design with a specialty in product design, environmental graphics and mapping. Since joining DFI in 2013, Ritika has planned, designed and managed large as well as small-scale design projects for institutional, corporate and public clients.

Vimal Rautela

Principal Associate
Administration

Vimal Rautela supervises the administration and finance department at DFI, with a team that assists the company at various levels for all project management practices. Vimal had joined DFI in 2013 and now shares the central part of the technical responsibility of the practice.