Varanasi City Branding

Owing to the importance of cultural, religious, and tourism, the 88 Varanasi Ghat chain on the holy Ganga banks has been identified as a vital site for undertaking outdoor experience development under the Varanasi Smart City scheme. The scheme's design will provide a uniform visual identity to the visitors to perceive the untold stories and know the protagonists. The Varanasi city logo captures the essence of the city and its tangible and intangible heritage. The walks on the ghats of majestic Ganga steps and past the temples constitute a journey that unfolds in multiple layers. The logo reflects this journey through the ghats, history, culture, religions, and philosophy, leading to self-discovery.