Dfi has done substantial work to understand growing segments in the field of product design and the specific needs of these segments. There was, for instance, perceived a need for security for vulnerable segments in society as small children, youngsters and the elderly. Designing a security device for tracking and communicating with these people through a GPS proved to be an interesting and challenging exercise. The smart, funky and colourful bands that can be worn as wrist bands or as pendants or clipped on to handbags spells out the style quotient of this locator. The main purpose is to enable this segment of society to feel free and safe to be go wherever they wished to and to provide comfort of communication to concerned persons. The device is aptly named 'GO'!