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Branding &
Communication
Fikr
The book is called 'a design' project and that too a pioneering one, because it has a profound manifesto; the creative expression of a bold and contemporary stance taken on the somewhat sensitive subject of 'faith' towards the religion of Islam and the role of the leadership communicating its tenets. The attempt has been to depict the true essence of Islam.
How to read this Book
Step 1
A perception is defined as the way in which something is regarded, understood or interpreted by an individual. It is also a belief or an opinion held by many people and is based on how things seem. Human perception is influenced by experiences, the intellectual and emotional state of the individual or collective and therefore subjective.
When one opens any spread of the book, what is seen are a set of perceptions, one on either side. Despite the transparent leaf resting on the right side, one can view this side of page; in fact the transparent leaf might even go unnoticed. These perceptions are read prima facie which means that they are first impressions - accepted as correct until proven otherwise.
Step 2
In order to create change, there first needs to be an awareness of a need for change. When the transparent leaf is lifted, there is a figurative lifting of the veil from the perception. One begins to sense a need to distance oneself from the set perception and delve deeper as there seems to be more to come. However, this is only the first step. What that change is and how it is to be achieved is yet to be realised.
Step 3
When the transparent leaf rests on the left side, there is a realization that indeed, there is a vast gap between perception and reality. Reality now can be defined as the state of things as they actually exist in the world. Reality includes all that is and has been, irrespective of whether it can be observed or comprehended. As against this, perception is now understood as what appears or is imagined.