in a country like india, submerged in centuries of historical and cultural layering, it becomes a challenge to brand its cities, particularly heritage cities, like agra.
branding a city is all about understanding what a city is, of finding that one unifying idea that best articulates what it stands for and provides an instantaneous cognitive association. it's not just about a logo or slogan; it is a voice of the people, culture, personality and vision.
the letter 'a' has been used as a visual identity for the city along with its most iconic symbol – the taj mahal, unified into a simple, effective and unmistakable symbol that captures the essence of agra.'
it all starts with an a
the first letter of the english alphabet
the sign of a winner,
the best student in a class
the letter formed by two edge poles,
supporting a bridge.
the first and the last letter of the word agra,
thus the beginning and
the end of the epic story of agra.
"Products are made
in the factory,
but brands are created
in the mind." - Walter landor