Agra City Branding

In a country like india, submerged in centuries of historical and cultural layering, it becomes a challenge to brand its cities, particularly heritage cities, like agra.branding a city is all about understanding what a city is, of finding that one unifying idea that best articulates what it stands for and provides an instantaneous cognitive association. it's not just about a logo or slogan; it is a voice of the people, culture, personality and vision.

the letter 'a' has been used as a visual identity for the city along with its most iconic symbol – the taj mahal, unified into a simple, effective and unmistakable symbol that captures the essence of agra.