Bachchan Branding

Amitabh Bachchan's distinctive appeal is a sinuous merge of great actors and a lineage of scholars, poets, and social activists. Strong affection for their ancestors shaped the narrative of the elegant design of the stationery for Bachchans. The typeface is reminiscent of the family name adopted by Shri. Harivansh Rai as his nom de plume. While the combination of muted shades and bright gold makes visual impressions of simplicity and sophistication that the family has inherited from their predecessors.